Midtown Atlanta · Piedmont Ave Est. 2017
Walk out in your golden hour. Every single time.
A Midtown studio where color starts with a real consultation, prices are posted by stylist level — $65 to $180, no surprises at checkout — and the blowout is never rushed.
On the cover
- 01Consultation-First Color
- 02Pricing Posted by Level
- 03GA Licensed Stylists
- 04Online Booking 24/7
In this issue — Services
Six chairs’ worth of reasons to keep your next appointment.
- $65–$110
Cuts & Styling
Precision cuts, curly-hair specialists, and blowouts that survive Atlanta humidity. $65–$110 by stylist level, every cut finished with a styling lesson you can repeat at home.
- from $95
Color & Balayage
Dimensional balayage, lived-in blondes, gray blending, and gloss refreshes — always after a consultation and strand test. Single-process from $95; full balayage $160–$180 with your colorist’s level posted upfront.
- Flat quote
Extensions
Hand-tied wefts and tape-ins matched to your hair in natural light, installed by certified extension specialists. Consultations are free; installs quoted flat before we order a single bundle.
- from $35
Keratin & Scalp Treatments
Smoothing keratin that can cut blow-dry time in half, bond-repair treatments after lightening, and scalp facials for thinning or flaky scalps. Add-ons from $35, full keratin from $250.
- Trial + day-of
Bridal & Event Styling
Trial run, day-of styling, and a touch-up kit that goes home with you — in the salon or on location across metro Atlanta. Bridal parties book one stylist per three heads so nobody waits in a robe.
- $59 / month
Memberships & Blowout Packages
The Golden Hour membership: one blowout a month plus 10% off color and retail for $59/month, no contract. Four-packs of blowouts run $180 and never expire.
The Lookbook
Looks that leave the chair.
Cut, color, curl and set — a moodboard of what each chair does. Bring a screenshot of your own; your stylist will tell you honestly what one visit can do.
Illustrative lookbook imagery — styles by service, not client photos.
Who’s in the chair
Pick the specialist. Then pick the level.
Fourteen licensed stylists and colorists, each with a lane. Hover or tap a card to see the second look.
-
Balayage $160–$180
Color & Balayage
The Colorist
Dimensional balayage, lived-in blondes, gray blending and gloss refreshes — always after a consultation and strand test.
-
Cuts $65–$110
Cuts & Styling
The Curl Specialist
Precision cuts and curly-hair specialists — every cut finished with a styling lesson you can repeat at home.
-
Free consultation
Extensions
The Extension Specialist
Hand-tied wefts and tape-ins matched to your hair in natural light, installed by certified extension specialists.
-
One stylist per three heads
Bridal & Event Styling
The Bridal Stylist
Trial run, day-of styling and a touch-up kit that goes home with you — in the salon or on location across metro Atlanta.
The Studio
Editorial standards. Neighborhood salon manners.
Golden Hour opened in 2017 with four chairs and one policy that hasn’t budged: no color service starts without a consultation. Photos out, history discussed, strand test done — because a correction costs you triple what honesty costs us. Nine years later that policy is still why half our new clients arrive: fixing a box-dye emergency or a balayage that went orange somewhere else.
Our fourteen stylists ladder from New Talent to Master, and the price list says exactly what each level charges — $65 to $180 depending on whose chair you’re in, posted at the front desk and online. You choose the stylist and the budget; nobody gets upsold mid-foil.
The price ladder
- New Talent Often same-week openings
- Stylist Mid-ladder pricing
- Senior Books 2–3 weeks ahead
- Master Books 2–3 weeks ahead
$65Women’s cut, New Talent
$110Women’s cut, Master
Balayage $160–$180 · single-process color from $95 · the full grid is posted online and at the desk.
- Free 15-minute consultation before any color service
- Stylist-level pricing posted upfront — $65–$180, no checkout surprises
- Bond-repair included with every lightening service
- Online booking with real-time availability, 24/7
- Years on Piedmont Ave
- 9
- Licensed stylists & colorists
- 14
- Appointments styled last year
- 11,000+
- Average across 1,400+ reviews
- 4.9★
How It Works
From inspiration photo to golden hour in four steps.
- Frame 01
Book the consultation
Grab any open slot online — color services start with a free 15-minute consult, virtual or in-chair, before we put you on the books for the full service.
- Frame 02
Get the honest plan
Your stylist maps what your hair can do in one visit versus three, does a strand test if lightening is involved, and quotes the exact price for their level before anything is mixed.
- Frame 03
Settle into the chair
The appointment is booked with the time it actually takes — no double-booked chairs, no processing in the lobby. Espresso, sparkling water, and a charger at every station.
- Frame 04
Leave with the recipe
You go home with a written color record, product doses that fit your routine, and a 10-day adjustment window: if the tone shifts, we fine-tune it free.
Client Notes
The reviews read like love letters to hair.
★★★★★
I came in with box-dye black and a screenshot of honey balayage. My colorist told me the truth — two sessions, not one — and quoted both upfront. Zero breakage, and the color looks like I was born lucky.
★★★★★
The membership is the best $59 I spend each month. Standing Friday blowout, my stylist remembers my daughter’s name and my cowlick, and the 10% off retail basically pays for itself.
★★★★★
They styled me and five bridesmaids on location in Brookhaven. Three stylists, everyone done early, and my updo outlasted a June wedding, a second line, and an airport run the next morning.
Questions
Ask us before your hair pays the price.
How does stylist-level pricing work?
Every stylist sits at a level — New Talent, Stylist, Senior, or Master — set by training hours and demand. A women’s cut runs $65 with New Talent and up to $110 with a Master; balayage spans $160–$180. The full grid is posted online and at the desk, so you pick the price before you pick the chair.
Why do you require a consultation before color?
Because your hair history decides what’s possible. Previous box dye, henna, or old highlights all change the chemistry, and a 15-minute consult with a strand test is how we plan a result instead of guessing at one. It’s free, and it can be virtual.
What if I don’t love the result?
Tell us within 10 days and the adjustment is free with the same stylist. Color can settle differently once you wash and style at home — a gloss or toner tweak is normal, not a failure, and we’d rather fix it than lose you.
How far out should I book?
Senior and Master stylists book 2–3 weeks ahead, New Talent often has same-week openings, and October-through-December Saturdays go a month out. Bridal work books 3–6 months ahead — trial included.
What is your cancellation policy?
Life happens — just give us 24 hours so the chair doesn’t sit empty. Inside 24 hours we charge 50% of the booked service; no-shows are charged in full. Two freebies a year for members, because we know Atlanta traffic is real.
Book
Your chair is waiting.
Book online in under a minute, or tell us what your hair’s been through and the look you’re after — we’ll match you with the right stylist and level before you commit.
Visit the studio
- Find us
- 990 Piedmont Ave NE, Atlanta, GA 30309
- Hours
- Tue–Sat 9am–7pmSun 11am–5pmClosed Mondays
- Clients come from
- Midtown · Virginia-Highland · Inman Park · Old Fourth Ward · Buckhead · Decatur · Grant Park · Brookhaven · Sandy Springs · Vinings
Georgia State Board Licensed Cosmetologists